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The future is here now, for some

I am currently reading "WTF What's the Future and Why It's Up to Us" by Tim O'Reilly.   Early on I was struck by the passage; "William Gibson famously observed, “The future is already here. It’s just not evenly distributed yet.”".  A big part of my conversations with clients and potential clients is uncovering their perspective.  I ladder the conversations so that I can understand their 'today' and what they want their 'tomorrow' to be.  It helps me to determine if my company is a good fit to help them achieve their goals.  In some conversations they are interested in understanding their data and have only a popular news understanding of machine learning and Ai.  In other cases they are very versed in the nuances of machine learning and artificial intelligence and automation as it relates to their data and business.  The quote from William Gibson helps me to keep perspective that "The future is already here. It’s just not evenly distributed yet."