Reviews are great for your site or your app and everyone wants to get good reviews. Some brands are tempted to have employees write reviews as a way to get good reviews fast. We have two examples of the problem this month. The first news to break was from Amazon's effort to curb the practice by suing people who offer to write fake reviews. The second is from Canada that has fined Bell Canada for having their employees write fake reviews.
Amazon sues 1,000 people for offering to write fake reviews. This article on the Huffington Post provides a great overview of what Amazon's position is. "Amazon's legal counteroffensive, however, appears to be one of the most aggressive attempts yet by a major U.S. e-commerce company to fight back. Its lawsuit alleges that individuals would write five-star reviews about products they never even tried, and plotted with product makers to subvert Amazon safeguards that are meant to bolster confidence in the website's reviews."
Here is the LINK.
CBC.ca has the report about Bell Canada and the $1.25 million dollar fine for having employees write fake reviews for their mobile application. "The Bell and Virgin mobile apps were launched in November 2014 and immediately garnered four-star reviews on Apple's iTunes App Store and Google Play Store. At the time, CBC News reported that possibly half a dozen or more of the rave write-ups were penned by Bell Canada employees – many in senior positions. None of the workers disclosed that they worked for Bell." (LINK TO ARTICLE)
Honest reviews are powerful for your brand. It is the result from creating a great experience for your customer. Focus on delivering awesome and good reviews will come.