It seems that in Twitter two brands are poking fun at each other. @OldSpice tweets “Why is it that “fire sauce” isn’t made with any real fire? Seems like false advertising." and the response from @TacoBell… "@OldSpice Is your deodorant made with really old spices?”.
It is nice to see the humanization of brands in Social Media. I don’t think there is anything wrong with a little good nature ribbing. What do you think?
- Taco Bell and Old Spice exchange words on Twitter (prdaily.com)
- Taco Bell Flames Old Spice On Twitter (buzzfeed.com)
- One for All: How Old Spice’s One-to-One Social Media Marketing Went Viral (launchpr.typepad.com)
- Old Spice Launches New Fresh Collection: A Line of Scents Inspired by the Freshest Places on Earth (prweb.com)